Privacy Policy

Last updated 13th June, 2023.

This Privacy Policy describes our policies and procedures on the collection, use and disclosure of your information when you visit or make a purchase from rcpets.com (the "Site" "we" "us"), and it tells you (the "visitor" or "customer") about your privacy rights and how the law protects you.

We use your Personal Data to provide and improve the service. By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.

OUR PRIVACY PRINCIPLES

Because your personal information is valuable and sensitive, we want you to be confident that we are handling it carefully and respectfully. We also want to give you information on the tools and options you have to manage and protect that information. This Privacy Policy is part of our effort to achieve these goals.

We do not sell customer information or provide customer information to persons or organizations outside RC Products Ltd. for marketing purposes.

We do not sell the products on our Site outside of the United States and Canada. This Policy does not apply to any third-party sellers or distributors. If you do not agree with our policies and practices, please do not use our services. By accessing our Site or purchasing our products, you agree to this Policy.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to our Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

PERSONAL DATA

While using our Site, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and Last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Usage Data
USAGE DATA

Usage data is collected automatically when using the Site. Usage data may include information such as your device's internet protocol address (e.g. IP address), browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the Site by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device's unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile internet browser you use, unique device identifiers and other diagnostic data.

We may also collect information that your browser sends whenever you visit our Site or when you access the Site by or through a mobile device.

TRACKING TECHNOLOGIES AND COOKIES

We use cookies and similar tracking technologies to track the activity on our service and store certain information. Tracking technologies are beacons, tags, and scripts to collect and track information and improve and analyze our service. The technologies we use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept Cookies, you may not be able to use some parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our Site may use cookies.

  • Web Beacons. Certain sections of our Site and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count visitors who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your first name, last name, billing address, shipping address, payment information (including credit card/debit card numbers), email address, and phone number. We refer to this information as "Order Information".

WE COLLECT PERSONAL INFORMATION FROM THIRD-PARTY SOURCES

We may collect personal information about you from third parties, including payment processors, data analytics companies (e.g. Google Analytics, Big Commerce Analytics, Klaviyo), website hosting providers, and firms that help us with marketing, typically through email campaigns (e.g. Klaviyo and Big Commerce)

We also may collect personal information from online social networks if you use them to connect with the Site, make a post, or if you take part in a forum, for example, on Facebook. We may collect personal information when you click "Share This" or "Like" buttons or otherwise use social media buttons or plug-ins.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our service, or we are legally obligated to retain this data for longer time periods.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We know your personal information is important to you, so we want to be transparent about how we use that information. We use the Order Information we collect to fulfill any orders placed through the Site (including processing your payment information, arranging shipping, and providing you with invoices and/or order confirmations). As mentioned above, visitors can create profiles when they want to make purchases on our Site. Collecting this information allows easier and quicker access to future purchases on our Site. As visitors navigate through our Site, their movements will be tracked and analyzed. Doing so allows us to improve our Site and products and make them more relevant to the guardians and their companions to:

  • Send marketing communications, typically through email.

  • Communicate with customers about their accounts, such as when they want to change their passwords.

  • Communicate with customers in the event of a product recall.

  • Respond to support requests.

  • Provide access to and maintain the security and integrity of the Site.

  • Screen our orders for potential risk of fraud.

  • Provide updates regarding the Site and marketing information by generating analytics about how our customers or visitors browse and interact with the Site.

  • Comply with legal and regulatory requirements applicable to our business and internal policies for maintaining records.

  • Protect all parties in the event of disputes

  • Comply with court orders and legal processes and enforce our Terms of Use and this Privacy Policy.

  • For any other legal, business, or marketing purposes that comply with the practices described in this Policy.

WE NEED TO COMPLY WITH LEGAL REQUIREMENTS

We may disclose your information to government authorities or other third parties if any lawful circumstances arise, including when:

  • We are required to do so by law or in response to a subpoena or court order;

  • We believe in our sole discretion that disclosure is reasonably necessary to protect against fraud, or to protect our property or other rights or those of other visitors of the Site, third parties, or the public at large; or

  • We believe that you have misused the Site by using it to attack or gain unauthorized access to a system or to engage in spamming or other conduct that violates applicable laws or our Terms of Use.

CHILDREN'S PRIVACY

We realize that people of all ages love cats and dogs and may be interested in our products, but our Site is not directed to anyone younger than 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us at hello@rcpets.com.

If we become aware that we have collected personal data from anyone under the age of 13 without verification of parental consent, we will take steps to remove that information from our servers.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.

For example, we use Big Commerce to power our Site - you can read more about how Big Commerce uses your Personal Information here: https://www.bigcommerce.com/privacy/

We also use Google Analytics to help us understand how our customers and visitors use the Site - you can read more about how Google uses your Personal Information here:https://www.google.com/intl/en/policies/privacy/

To opt out of Google Analytics, follow the steps here:https://tools.google.com/dlpage/gaoptout

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

DO-NOT-TRACK REQUESTS

You can turn on the "Don't Track Signal" if you don't wish to be tracked. When you activate this option in your browser, it sends a message to the websites with a request for non-tracking.

QUESTIONS OR CONCERNS ABOUT OUR SECURITY OR PRIVACY PROCEDURES

If you have received an unwanted or unsolicited email from us or purporting to be sent by us, please forward a copy of that email with your comments to hello@rcpets.com for our review. If you feel that any of our privacy practices or security standards detailed in this Privacy Policy have been violated, please let us know (see Contact Us at the end of this page for additional details).

HOW WE SECURE PERSONAL INFORMATION

We have implemented industry-accepted administrative, physical, and technology-based security measures to protect against loss, misuse, unauthorized access, and alteration of personal information in our systems. We ensure that any employee, contractor, corporation, organization, or vendor who has access to personal information in our systems is subject to appropriate legal and/or professional obligations to safeguard that personal information.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or form of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

VIEWING OR UPDATING YOUR PERSONAL INFORMATION

You may update your name, contact information, and email preferences by accessing your account on the Site.

DEACTIVATING YOUR ACCOUNT

You may deactivate your RC Pets customer account at any time after it has been created. To deactivate an account, please send an email to hello@rcpets.com with "Deactivate Account" in the subject line. Upon receiving such a request, we will deactivate the account and delete personal information when allowed or required by applicable law.

OPTING OUT OF PROMOTIONAL EMAILS

If you do not wish to receive marketing emails from us, you may follow the Unsubscribe process at the bottom of the email that you received or email us directly at hello@rcpets.com. Please keep in mind that you still may receive transactional emails from us (such as emails related to account registration or purchases, correction of visitor data, product recalls, password reset requests, reminder emails you have requested, and other similar communications) that may be necessary for us to make the Site available to you or respond to your inquiries and support requests.

JURISDICTION SPECIFIC RIGHTS

European Economic Area, Switzerland, and the United Kingdom

Individuals from the European Union, the United Kingdom and Switzerland have certain rights associated with their personal information based on applicable law. As noted above, RC Pets operates rcpets.com only for purchases in Canada and the United States and will only process personal information it receives from the European Union. If you are a European resident, note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site) or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

California Consumer Rights

The California Consumer Privacy Act provides specific rights to those who live in the state of California. If you are a California-based consumer, as that term is defined under California law, this section applies in addition to all other applicable rights and information contained in this Policy:

  • You have the right to request that we provide you with information about what personal information we collect, use, and disclose.
  • You have the right to request that we delete personal information we, or our service providers, store about you.
  • We will not discriminate or retaliate against you if you elect to exercise any rights under this section of our Privacy Policy.
  • You may request that we not sell your personal information. We do not sell, rent, lease, or trade your personal information with third parties, and your information is only shared with third parties as described in this Policy.
  • You have the right to designate an authorized agent to make a request on your behalf. Please see the Identity Verification Requirement below for information on our process for verifying that we have received a legally valid request.

If you are a California consumer and have additional questions based on this section of our Privacy Policy, email us at hello@rcpets.com or call us toll-free at 800-681-7940. Be sure to check this Policy for updates, as we will review it at least every 12 months and make necessary changes.

Nevada Privacy Rights

If you are a resident of the State of Nevada and would like to opt-out from the sale of your personal information to any third-party data broker, please email us at: hello@rcpets.com, call us at 800-681-7940; or send mail to:

RC Pets

550 East Kent Ave S, Vancouver, BC V5X 4V6, Canada

PAYMENT PROCESSORS

Please note that where you have used a third-party payment processor (e.g. PayPal, GooglePay, Amazon Pay, etc.) to facilitate a purchase, that third party's use of your personal information is and will be subject to their own terms and Privacy Policy. To exercise your rights associated with your personal information provided by you to one of these providers, please contact that third party directly.

ADVERTISING

We partner with third parties to use Tracking Technology in connection with the display of advertising on our Site and to manage the serving of our advertising to you on other websites when you exit the Site. Our third-party partners may use Tracking Technology to gather information about your activities on the Site and other websites in order to provide you with certain RC Pets advertising based on your browsing activities and interests. To the greatest extent permissible under applicable law, we are not responsible for the tracking practices of third parties in connection with the Site.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/

Please note that we do respond to or honour "do not track" (a/k/a/ DNT) signals or similar mechanisms transmitted by web browsers. To learn more about how you can opt out of targeted advertising on the Site, please visit the "Ad Choices" website located at https://youradchoices.ca

Visitors can opt out of certain Google®-related tracking technology and customize the Google® Display Network ads they receive by visiting the Google® Ads Settings at:http://www.google.com/settings/ads

Google® also recommends installing the Google® Analytics Opt-out Browser Add-on for your web browser, which is available here: https://tools.google.com/dlpage/gaoptout

Further, whether you are opting out by adjusting your browser/device settings or by using a website established by a self-regulatory group, the Tracking Technology opt-outs must be performed on each device and browser that you wish to have opted out. For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt-out on each device.

CROSS-DEVICE TRACKING

The Site tracks visitors across various devices, including your personal computer and mobile device, to optimize and personalize your Site Offerings experience. The Site may collect certain of your personal information across various devices. Please be advised that where you opt out of having your use of the Site Offerings tracked across devices, you may need to upload certain information multiple times and/or input your log-in information multiple times.

CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at hello@rcpets.com or by mail using the address below:

RC Pets
550 East Kent Ave S,
Vancouver, BC V5X 4V6, Canada

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